With more then 20,000 holiday homes, Interhome is Europe’s leading holiday rental accommodation agency in Europe. In order to effectively promote the huge amount of homes
offered online, toading has implemented a campaign consisting of three levels. When an
internet user searches for a place, region or country the user is shown a text ad. The text
ad shows the exact amount of holiday homes available in the place, region or country the
user is looking for. The ad also shows for how many persons the houses are. When the
internet user clicks on the ad he/she is directly shown the right page on the Interhome
website with the available holiday homes. The campaign is so successful that Interhome has
also implemented the campaign in other countries.

In the UK KLM flies from more then thirteen different airports to over two hundred destinations. In order to provide the internet user with a real-time ticket price, Toading has implemented a campaign which is based on an origin destination combination. Showing the real price in the ad and redirection the internet user directly to the specific booking page the conversion has dramatically increased.